Proven Website Marketing Strategies

Terms to assist bloggers with their lingo:

Blog - A contraction for web log. Personal blogs are typically thought of as an online journal or diary. Businesses have adopted blogs as a means to communicate with their customers.

Blog Comment - Often website visitors can add comments related to a blog post. The comments are visible to others reading the website.

Blogger - The person responsible for writing the copy found in the blog.

Blog Post - A single entry in a blog.

Comment Spam - Often blog comments include URLs, as a result spammers will often post blog comments in an effort to boost the incoming links to their websites. Comment spam often make no sense and the comments are simply a product plug.

Feed - A synonym for RSS feeds. A feed contains information that is delivered using a syndication standard, known as Really Simple Syndication. RSS is a subset of XML, and the information is delivered using a specific format that is defined by the RSS protocol.

Permalink - References a permanent link to the content. The URL does not change when the information is archived.

Ping - A procedure for letting websites know that information in your blog or RSS feed has been updated.

Podcast - An RSS feed that includes an audio (or video) file in the enclosure field.

Podcaster - An individual that records and creates a podcast.

Podcasting - The act of creating a podcast.

RSS Feeds - A feed contains information that is delivered using a syndication standard, known as Really Simple Syndication. RSS is a subset of XML, and the information is delivered using a specific format that is defined by the RSS protocol.

Trackback - A procedure for notifying the original blog poster that you have referred to their blog post in another blog.

Location, Location, Location
When you are producing a podcast on a regular basis it is important that you select an appropriate location for the recording to take place. The location should be free of external distractions and relatively quiet. It is easiest if you use the same location each time, that way the equipment can remain in place and will not require moving or setup each time you produce a show.

The room should have a carpet or furniture that will absorb echoes and dampen the sound. The room should also have a door, so that you will not have unexpected interruptions. Reduce extraneous noise by turning off fans or any equipment. Consider hanging a note on the door, so that you will not be disturbed while recording.

Recording Away from Home
When taking your podcast on the road it is equally important that the quality of the podcast is not compromised for the sake of portability. Consider using a directional microphone or finding a quiet alcove for interviews when on the road.

Podcast Recording Tips