You’re interested in promoting your website and brand through social media but don’t know where to start. You don’t want to spend money hiring a marketing company and want to do-it-yourself. How do you get started?
Start by understanding that social media marketing is more than just putting up links whereever you can with the hope […]
Over 2.3 million US consumers fell prey to fraudsters who made online purchases with their credit card details last year and that number is set to rise to 2.7 million in 2010.
Just as the general population is aging in many countries, the same is predicted to occur online - something that online retailers need to consider.
A Flash player vulnerability is being actively exploited and Adobe is scurrying to track down the issue.
Paul Bradshaw is not a psychologist. He just plays one on the Internet.
Calling himself an amateur psychotherapist to the blogerati, the U.K. blogger has identified common psychological complaints of bloggers and social media addicts as they adapt to the demands of new technologies.
Among them:
– Comment guilt: Feelings of worthlessness and frustration that they don’t comment more frequently on other peoples blogs.
– Twitter rage: Extreme psychopathic episodes directed at microblogging service outages (the most acute case currently being studied: TechCrunchs Mike Arrington)
– Twitterhoeia: The uncontrollable urge to share mundane experiences with Twitter followers (Arrington currently taking part in a case study)
– Six degrees of separation syndrome (also known as Robert Scoble multiple personality disorder): The delusion that he or she is just one friend removed from anyone else in the world and compulsively adds friends on social networks
– RSS reader Sisyphus complex: No matter how much time is spent checking RSS reader, there are still 8,978 posts unread.
Statistics from MarketLive show that shopping cart abandonment rates have jumped considerably in the past year, as have site bounce rates.
News framing is the process of filtering and transmitting news through an angle or ‘frame’ in order to support specific ideologies, stimulate widespread attention or persuade an audience. They are narratives which contextualize information. As a form of selective reporting, news framing is a remarkably useful tactic for bloggers, journalists and marketers.
Politico recently published an […]
I always enjoy reading Seth Godin’s blog as there’s lots of interesting insights and Seth has this wonderful ability of taking complex marketing related issues and making them very simple to understand.
Back in March, I mentioned that landing page load times will factor in to Google’s quality scoring for Adwords advertisers at some stage this year. That time has nearly arrived.
Google’s VP of Engineering recently offered an introductory peek at the ingredients list of Google’s ranking algorithm’s secret sauce.