Archive for June, 2008

What Will the Future of Advertising Look Like?

A billboard located at the street corner is watching you. A camera is embedded in the billboard and a computer analyzes the people who pass by it. It tells the advertiser how many people walked in front of the screen, turned to face the ad and how long they looked at it. It reads your gender with an accuracy of [...]

Outlook for email marketing?

I was very surprised to read the results of a recent survey as to how many businesses are still using desktop email clients to run their marketing campaigns.

Make your site mobile for free

With the proliferation of handheld gadgets and WAP enabled cell phones, more consumers are accessing online content via these devices; presenting challenges for site owners wanting to better serve this group

You’re Not Just a Writer, You’re the Editor-in-Chief.

Blogs are quite often a one-person show. The owners maintain the blog, write the content and promote the site themselves. They switch between different roles whenever necessary and that’s the natural result of a DIY system where one is personally in charge of everything. Sometimes, we tend to see themselves more as writers and less as executive editors.
We are [...]

B.L. Ochman’s weblog: Internet marketing strategy, social media …

Internet strategy, marketing, public relations, and politics with news and commentary.

iPhone users - your opinion

As useful as they are, I hate cell phones for a number of reasons. The iPhone might just change my opinion.

The Secret is out… Dan Hollings, internet marketing consultant …

Creator of the internet marketing strategy behind big name companys, well known trainers, movies and even … New internet marketing strategy course coming …

May 2008 search ranking report

I guess you don’t need to be a cutting edge analyst to guess which search engine came top in May :)

Free FaceBook Ads

Ever wanted to try advertising on FaceBook? Here’s your chance to do so free - a $50 click credit.

How Using a Back-story Will Improve Your Marketing Campaign and Brand Identity

In every narrative there is inevitably information omitted for various reasons, sometimes in order to intentionally obscure/simplify the plot or because specific agendas cannot be made known to the public. The background information or history behind the story, video or news report you are viewing is known as a back-story.
A back-story usually involves the history of the individuals involved, their environment, socio-cultural [...]


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